Page 17 TYPOGRAPHY Typography plays a critical role in establishing a unified personality and plays a large role in our visual identity. For this reason, we have chosen Sharp Sans No.1 Sharp Sans Display No.1 is geometric display sans-serif inspired by Herb Lubalin’s original photo-lettering for Avant Garde magazine. Typeface 1 Aa Sharp Sans No1 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789!@#$%^&*()_-+= Light Book Medium Semi-Bold Bold