Co-branding with Meraki 15 Paid search advertising As we continue to grow together, we ask that you follow these guidelines: Working closely together on paid search • Please avoid using Cisco Meraki, or any other Meraki trademarks, as marketing campaigns ensures we don’t outbid keywords in paid search auction campaigns on any search engine (e.g. each other on keywords and drive up costs for Google Ads and Bing Ads) all parties involved. • Please avoid outbidding such trademarks/keywords and subsequently ranking above Meraki in paid search auction campaigns on any search engine • While you should not represent yourself or your company as “Cisco Meraki”, we encourage you to include “O昀케cial Cisco Meraki Reseller” (or “O昀케cial Meraki Reseller” if you’ve already introduced the brand as Cisco Meraki) in your ad text to avoid confusion If you are unsure about how to proceed with the Meraki elements of your digital campaign, please contact [email protected] before using or bidding on keywords or trademarks mentioned above