Security, privacy, and trust Data is one of the most vital assets of business today. And it must be managed with tools, processes, and policies that enable security and privacy across the entire business ecosystem. As organizations and individuals worldwide become more reliant on technology, there are more opportunities to connect and collaborate—but also more risks. In a pandemic-altered world, people exchange more information online than ever before as remote work becomes more commonplace. Consequently, cyber attacks are evolving to exploit insecure connections, with 2020 being one of the worst years on record for data breaches. To avoid compromising confidential information, Cisco must remain focused on staying one step ahead of threats and helping our customers do the same. Other emerging challenges we must manage include concerns about data localization (retaining data within a country’s borders) and data sovereignty (ensuring that data is subject to the laws of a given country). As geopolitical factors or customer concerns about data localization and sovereignty change, one way we can respond is by adding data centers. In response to Brexit, for example, Cisco is building a new European data center in Frankfurt to complement our data center in the United Kingdom. Cisco is committed to helping our customers and partners by protecting and respecting data, no matter where it originates or where it flows. Since our founding in 1984, security and privacy have been foundational for Cisco. As we have transitioned to provide more software-based solutions, dependable security and privacy by design have become more critical than ever. We’ve committed to investing across people, policies, processes, and technology to support the security, privacy, fairness, accessibility, and resilience that lead to customer trust. How Cisco defines security, privacy, and trust Security The features that enable authorized use, access, integrity, and availability of confidential information. Privacy The transparent, fair, and accountable processing of personal information. Cisco’s Privacy Principles . Trust The result of Cisco’s efforts to build and maintain credibility with customers. Cisco’s Trust Principles . FUTURE INTRO POWER INCLUSIVE 2021 Cisco Purpose Report | csr.cisco.com | ESG Reporting Hub 17