Comcast Brand Book

Comcast Brand Guidelines Version 1.3 January 17, 2013 January 2013 The acquisition of NBCUniversal, combined with the continued growth and success of Comcast Cable, has transformed Comcast Corporation into a Fortune 50 company at the cross section of media and technology. This new brand identity better reflects who we are as a company today and the direction in which we are headed. The new Comcast logo combines an updated, modern look for Comcast with NBC’s iconic peacock. This will be the new logo for Comcast Corporation and Comcast Cable, and will be used going forward in place of the current Comcast crescent C logo. There is no change to the NBCUniversal logo or to the many identifiable brands that comprise NBCUniversal. XFINITY will continue to be the primary customer-facing service brand for Comcast Cable.