15 Comcast Brand Guidelines > Logo Three types of logos have been provided, “Positive,” “Negative” and monochromatic, which includes white, black and gray. Use the “Positive” logos when placing a multi- colored logo on white and very light-colored backgrounds (example 1). Use the “Negative” logo, that features a white body behind the peacock, for dark, medium tone or photographic backgrounds (examples 2–4). Use the monochromatic white, black and grayscale logos for small or low-fidelity applications. These can be reversed out of a variety of bright and dark-colored backgrounds (examples 5–7). Peacock rules 1 5 2 3 6 4 7