3 Comcast Brand Guidelines > Logo The primary Comcast logo, a combination of the NBC’s iconic peacock symbol and our unique namestyle, is the most concise visual representation of the Comcast brand — its people, products, and the quality of offering it represents. The logo features a custom typeface designed specifically for this purpose. Never break up this typeface to create new words. The logo must never be altered, modified or recreated. Always use approved artwork, available electronically on the ComcastStore website. The Comcast logo should not be included in email signatures (see page 6 for further detail). Primary Comcast logo Comcast logotype Peacock symbol