19 Identifier The “Comcast” prefix distinguishes Comcast artwork from non-Comcast files. Size L = Large M = Medium S = Small XS = Extra Small Color Mode 4C = CMYK (for process-color printing) PMS = Pantone (for spot-color printing) RGB = for on-screen application Color variation The logo has five color versions: BLK = black (peacock and logotype) COLOR_BLK = color (peacock), black (logotype) COLOR_WHT_OUTLINE = colored (peacock) with white outline, black (logotype). GRAY = GRAY (peacock and logotype) WHT = white (peacock and logotype) File extension .eps = Vector file, for use in print applications .jpg and .png = RGB, for use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Always use approved artwork, available electronically on the ComcastStore website. Primary logo file name components Comcast Brand Guidelines > Artwork Comcast_M_4C_COLOR_BLK.eps Color Mode 4C = process-color coated PMS = spot-color coated RGB = Red Green Blue Size L = Large M = Medium S = Small XS = Extra small Color variation BLK = black (peacock and logotype) COLOR_BLK = color (peacock), black (logotype) COLOR_WHT_OUTLINE = colored (peacock) with white outline, black (logotype) GRAY = GRAY (peacock and logotype) WHT = white (peacock and logotype) Identifier File extension