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DESIGN PRINCIPLES How we express ourselves UNDERSTANDING THE INS & OUTS As experts in what we do, we do our best to break down information so that people can easily access what they need and discover the things they want. Were Rigorous Analytical Meticulous REVELING IN THE MOMENT Were in the business because we love everything entertainment. We draw people in and highlight the moments that people will want to remember. Were Fresh Modern Fun HELPING YOU STAY SMART If theres a way to help people get something or take the next step, were right there. Our goal is to engage and keep engaging. Were Intuitive Active Dynamic Reach your customers where they're already engaged Join a new wave of video advertising. Capture your customers attention and share your message where, when, and how theyre watching todays best content. SEE HOW YOUR STORY. YOUR AUDIENCE. YOUR WAY. 6 Our Brand | V 1.0 Comcast Spotlight

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