CO-BRANDED When cobranding, we use photography from the customer brand to show that we understand their business needs and expectations. LET'S DRIVE SALES WHY COMCAST SPOTLIGHT? Hundreds of account executives across 80 markets to support MOPAR + = Strong relationships with FCA dealers and all 9 FCA business centers Your built-in dealer distribution channel ENGAGE WITH CAR BUYERS ON MORE SCREENS 75% search online after a TV ad 2 82% search for cars on their computers 2 42% search for cars on their smartphones while at a dealership 4 35% search for cars on their tablets 3 Sources: 1 2015 New Auto Shopper Study JD Power; 2 Automotive Buyer Influence Study: IHS Auto Driven by POLK. POLK more people who see a TV commercial will go to their iPad to see the dealership website 2013; 3 The 2015 New Auto Shopper Study : IHS Automotive-driven by POLK & AutoTrader.com ; 4 DeLancey , Rich. Team Velocity Marketing. "January 19, 2016: 5461-308. Digital Dealer 20 Conference Recordings. THERE'S MORE ROOM TO GROW 18 Our Brand | V 1.0 Comcast Spotlight