TOOLKIT Each element in our toolkit helps express our brand. Our identity toolkit includes a variety of flexible elements that together create a distinct and ownable expression. 33% Smart TV GOTHAM ABCDEFGHIJ abcdefghij 1234567890 Logo Photography Graphics Iconography Color Type 33% Smart TV PREMIUM DIGITAL VIDEO TRENDS IN ENT PREMIUM DIGITAL TV 23 Our Brand | V 1.0 Comcast Spotlight