Commun1ty Brand Book

Commun1ty Commun1ty LOGO AND BRANDING Branding 1

Commun1ty Commun1ty is a marketplace organized around “groups” focusing on group buy activities Branding led by a host. It’s a social media platform designed around neighbourhood group buys. 2

Commun1ty Inspiration + + Branding Interest Neighbourhood/ Location Sharing/ Connections 3

Commun1ty Branding 4

Commun1ty The logo is a result of all the three Sharp edge to things- overlapping interests, a distinctively neighbourhood and people coming show 1 together in one symbol. Branding The logotype sits next to it in Connected a clean unit with the letters letters in lower case to make it look friendly and approachable 5

Commun1ty Branding Refined Logo 6

Commun1ty Primary Logo (Logotype + Icon) Secondary Logo (Logotype only) Branding Tertiary Logo (Icon only) 7

Commun1ty Branding Logo in BnW and Inverse 8

Commun1ty Branding Clearspace 9

Commun1ty Branding App Icon Favicon with Gradient Transparent Background 10

Commun1ty Branding 11

Commun1ty Color Palette Primary Colors Primary Accent Branding Secondary Colors 12

Commun1ty #8334E3 #1E76FF #6BE8D8 #FF6C56 #FAC227 #03B49A Branding #FF4367 #F999B5 #21303B Color Hexcodes 13

Commun1ty Branding Logotype in Color 14

Commun1ty Branding Icon in Color 15

Commun1ty Typography We suggest to use Chivo Black only for APP DESIGN highlighting main elements (around 5% totally). Raleway and Roboto (definitely for numbers) would be mostly used across the app. Branding 16

Commun1ty Typography Since the letters in the word Commun1ty BRAND COMMUNICATION include a number, they do not kern well in all typefaces. For the brand communication (presentations, print material etc) we suggest to use the type family “Chivo” and always write the brand name in All Caps. Branding CHIVO BOLD COMMUN1TY CHIVO REGULAR COMMUN1TY is a marketplace organized around “groups” focusing on group buy activities led by a host and connect people through loving communities. 17

Commun1ty Thank You Branding 18