Presentation Proximity Orientation When co-branding with Cummins, the preferred Positioning your dealership brand identification minimum distance between the Cummins logo to the left of the Cummins logo is preferred . and your dealership brand identification should The item may be placed to the right of the Cummins be three widths of the Cummins logo . logo only when required to fit existing formats structured The two may only appear closer to each other if to display the dealership brand on the right. extremely small size restrictions require it, such as small advertising or signage space. DEALER NAME Proximity level 3 refers to the OR LOGO preferred minimum distance of 3x the logo width. Your Dealership and the Cummins Brand 23