Brand Basics Logo Standards . . . . . . . . . . . . 8 Registered Trademark . . . . . . . . . . . 9 Control Field . . . . . . . . . . . . . . 10 Logo Lockups . . . . . . . . . . . . .11 Trademark Integrity . . . . . . . . . . . .14 Color Standards . . . . . . . . . . . 16 Use of Metal and Other Substrates . . . . . . . . .18 Typography . . . . . . . . . . . . 19 Logotype . . . . . . . . . . . . . . 20 Brand Standards for Dealers 7