Logo Lockups (cont .) Proximity Level 3 When pairing text such as corporate departments, Human digital resources, or external entities such as Resources dealership names/logos, positioning items to the left of the Cummins logo is preferable . The preferred minimum distance should be three widths of the Cummins logo . This distance is defined as Proximity Level 3 and applies OneSource Human Capital Management System to internal names in order to avoid the appearance of a lockup similar to business units and distributors . The item may be placed to the right of the Cummins DEALER NAME logo only when required to fit existing formats OR LOGO structured to display the Cummins logo on the left. The two may only appear closer to each other if extremely small size restrictions require it, such as small advertising or signage space. More information on displaying the Cummins Proximity level 3 refers to the logo in conjunction with a dealer name preferred minimum distance or logo can be found on page 22. of 3x the logo width. Cummins Brand Basics 13
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