Multi-branding in Advertising While Cummins doesn’t allow other manufacturers’ OTHER OTHER MFR. LOGO MFR. LOGO DEALER NAME OR LOGO logos to be added to Cummins-branded OTHER OTHER OTHER MFR. LOGO MFR. LOGO MFR. LOGO advertisements, it is permissible to add the Cummins logo alongside other logos on dealer-branded advertisements . Cummins only requires the logo be Dealership message, images, given appropriate clear space as defined on page 35 call-to-action and be sized equally to other manufacturers’ logo . Dealership message, images, call-to-action OTHER OTHER MFR. LOGO MFR. LOGO DEALER NAME OR LOGO OTHER OTHER OTHER MFR. LOGO MFR. LOGO MFR. LOGO Multi-Branding with Cummins 40
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