Delivering Success: Engagement, Legacy and Vision Olympic Winter Games 2026 Enhancing Reputation The Olympic Games captivate a global audience, bringing unprecedented attention for both candidate and host cities. With a clear and compelling vision, a candidature can have a transformative effect on the pro昀椀le and reputation of your city, region and country. 3.5bn 77% people around the of those engaging with world watched the Olympic Channel content Olympic Games on social media are Rio 2016 – a record below the age of 35 audience 1bn+ 7bn+ videos were viewed video views of of昀椀cial on social media online Rio 2016 coverage during the Olympic engaged young people Channel’s 昀椀rst year like never before Sochi 2014: A Record Audience For the 昀椀rst time, digital coverage of the Olympic Winter Games exceeded that of traditional television broadcasts. 114,000 2.1bn more hours of viewers in 220 countries and coverage than territories were estimated any previous to have been reached by Winter Games coverage of the Games Enhancing Reputation 44