Delivering Success: Engagement, Legacy and Vision Olympic Winter Games 2026 Case Study London 2012 Rallying behind the slogan, “Inspire a Generation”, the UK Government and sports authorities used the Olympic Games London 2012 to increase participation in sport at both elite and community levels. At the elite end of the scale, a carefully designed the community. Major events are hosted in the and funded system delivered an exceptional Park on a regular basis, such as the 2016 UCI result for the British team at their “home” Games. Track Cycling World Championships and the The investment has continued since London, 2017 IAAF World Athletics Championships. reaping an even bigger return at the Olympic Games Rio 2016. A focus on youth produced tangible legacies. British sprinter Dina Asher- Smith Number of medals won by Team GB was a volunteer at London 2012 when aged 16 then won a bronze medal four years later in 2004 2008 2012 2016 Rio. One of her team-mates, Desiree Henry, was among a group of young athletes who lit the cauldron at the Opening Ceremony in London. Gold 9 19 29 27 There have been some clear successes in sports Silver 9 13 17 23 participation programmes. One policy priority was to increase capacity in community sport. The Join In charity was established as an Olympic Bronze 12 15 19 17 Games London 2012 legacy with the aim of recruiting more volunteers into sport to help more people to be physically active. In recognition of Total 30 47 65 67 the value of volunteers, a new strategy for sports volunteering was published at the end of 2016. The Queen Elizabeth Olympic Park is thriving with plenty of opportunities for sports participation and outdoor activity. Venues such as the London Aquatics Centre, the Lee Valley VeloPark and Lee Valley Hockey and Tennis Centre are in constant use by local clubs and Sporting Legacy 30