Delivering Success: Engagement, Legacy and Vision Olympic Winter Games 2026 Case Study It was necessary to position Torino on the map. It was necessary to change the mood of the city, in the sense that it had to be plural: culture, tourism, innovation, technology. At the end of this transformation process we needed an international stage to present our vision. What Torino then experienced during the Games was a change in mentality. Valentino Castellani Mayor of Torino Enhancing Reputation 6