Delivering Success: Engagement, Legacy and Vision Olympic Winter Games 2026 Case Study London 2012 A number of signi昀椀cant economic impacts were achieved by the Olympic Games London 2012. Between being awarded the Olympic Games A 2013 VisitBritain survey asked 100 communications in 2005 and hosting them in 2012, London was experts from 24 countries about the impact of the affected by the global 昀椀nancial crisis. Despite Games: 99 per cent believed it would encourage this turbulent timing, the Olympic Games London more people from their country to visit Britain. 2012 has produced a variety of economic bene昀椀ts and contributed to the UK’s 14 per cent That con昀椀dence has played out in a signi昀椀cant economic growth (Of昀椀ce for National Statistics increase in both tourist numbers (25 per cent – based on GDP) between 2005 and 2016. between 2012 and 2016) and tourist expenditure (18 per cent between 2011 and 2015). A recent study by academics Chris Gratton and Girish Ramchandani establishes a framework for identifying economic legacy and then assesses London 2012 through that framework. £29.2bn 1.3% One of the areas highlighted is the impact of sports-related increase in sport increased interest in sport. Consumers’ sport- spending in 2012 participation in London related spending grew from GBP 26.4 billion in between 2010 and 2013 2010 to GBP 29.2 billion in 2012, bene昀椀ting the UK economy as a whole. The study also estimates the economic impact of the health bene昀椀ts of 25% 14% sports participation: an increase in participation of 1.3 per cent in London between 2010/11 increase in economic Read the full and 2012/13 represents a potential additional tourist numbers growth study here saving for the NHS in one year of GBP 195 million, with further savings in subsequent years. Tourism is one of the key drivers of the London economy, and the “shop-window” effect of hosting the Games has helped power growth in this sector since the Games. Economic Impact 13