Delivering Success: Engagement, Legacy and Vision Olympic Winter Games 2026 Case Study Vancouver 2010 Coordinated and detailed planning helped the Olympic Winter Games Vancouver 2010 deliver economic success in both the short and long term. Despite being affected by the global 昀椀nancial than before the Games. The sliding centre crisis, Vancouver 2010 was still able to create alone hosted two international Bobsleigh strong economic legacies. Growth stimulated and Skeleton Federation World Cups in 2015-16. by the Games led to more than 800 new businesses being created in Vancouver. The The Games-inspired completion of Highway Games also generated between CAD 70.2 million 99, known as the “Sea to Sky Highway”, has and CAD 91.9 million in federal tax revenues. greatly enhanced transportation options for local people and visitors alike. As well A recent PWC report on the Games states that as facilitating easier movement, the highway they delivered an estimated boost to Canada’s and its breathtaking scenery have become GDP of CAD 2.8 billion between 2003 and 2010. a tourist attraction in their own right. More than 10 million people paid overnight visits to Vancouver in 2016 and the city’s tourism industry enjoyed its third straight record-breaking year. Sustainable venues continue to provide value Tourism in British Columbia has grown for the local community. The sale of unused land exponentially since 2010. In recent enabled the construction of the Richmond years many communities around the Oval, a CAD 163 million venue, while delivering province have enjoyed record-setting a CAD 40 million pro昀椀t for the city. The Oval has numbers, Vancouver in particular. The become a multi-sports arena since the Games. 800 2.8bn 2,500 It consistently makes a pro昀椀t and is supported pro昀椀le from the Olympic Winter Games by the new residential community that has has helped us attract other major new businesses boost to Canada’s full-time grown around it. sporting events including the 2015 FIFA created GDP (Can$) jobs created Women’s World Cup and World Rugby The Games delivered lasting bene昀椀ts for Sevens Series, with more to come. Vancouver’s Whistler resort. According to Barrett 91.9m 10m 32% Walt Judas Fisher, CEO of Tourism Whistler, visitor numbers increased by 32 per cent between summer 2009 CEO, Tourism Industry Association raised in federal tax overnight visitors to increase in and winter 2016. Whistler now attracts around of British Columbia revenues (Can$) Vancouver in 2016 visitor numbers three million visitors annually and has become a hub for major events in a wider range of sports Economic Impact 11