The Dell logo The Dell logo is a clear signpost for our brand and our primary visual symbol. Our logo serves as a positive embodiment of Dell’s uniqueness. In eeping ith our brand personality our logo is straightforard and simple. It is rendered to maimie visual appeal and effectiveness — qualities that gro increasingly important in a competitive maretplace. The ring protects our name hile shocasing our heritage through the use of our original ord mar inside. Our logo brings vibrancy and clarity and reflects the transparency of our brand. € Dell Logo Usage Guidelines | 2012 Dell. All rights reserved. | Confidential