Incorrect logo locup usage “he ollowing list o inorret logo lo™up e‹amples must e avoided to maintain the integrit o our rand. “he term ªlo™upª re ers to an wordsœ logos or images visuall paired up with our logo or purpose o an assoiation. The ‚‡’ Žrinters power to do more Do not lo™ up produt names. Do not lo™ our logo with Do not use our tagline logo Do not sta™ our tagline ne‹t to a partner produt adge. in an lo™up. our logo© leave tagline logo as is. “orce€” Global …reative Large •nterprise Do not hange the olor–s˜ Do not lo™ up our logo Do not lo™ up internal group names. Do not lo™ up usiness unit names. o an approved lo™up. with a ustomer logo. –Ž‚ Do not lo™ up multiple partner logos. Do not alter e‹isting lo™ups. Do not use our old word mar™ Do not plae an te‹t inside our logo. in an lo™up. €.‘ Dell Logo Usage Guidelines | 2012 Dell. All rights reserved. | Confidential
Dell Brand Book Page 8 Page 10