DELTA FLIGHT MUSEUM: BRAND STYLE GUIDE 5 SPONSOR LOGO LOCK-UP HORIZONTAL FORMAT VERTICAL FORMAT When combining the DFM logo with a sponsor The sponsor logo and the DFM logo are separated The sponsor logo and the DFM logo by a center line, which is a 1 pt. rule that prints in are separated by a center line, which is logo, it is preferred that both logos have equal Pantone 654. The height of the center line should a 1 pt. rule that prints in Pantone 654. prominence. In order to obtain this balance, it be equal to the tallest logo in the lock-up. The width of the center line should be COMPANY may be necessary to use the type version of equal to the width of the DFM logo. LOGO the DFM logo (shown on the bottom of this page) as opposed to the primary DFM logo. COMPANY Additional examples of proper usage and The two logos should balance are shown on page 6. LOGO be placed an equal distance from the center line. This The two logos should be placed an equal distance from distance should equal the center line. This distance should equal the width of the height of the dark the dark blue upper widget in the DFM logo. blue upper widget in the DFM logo. The sponsor logo and the DFM logo are separated by The sponsor logo and the DFM a center line, which is a 1 pt. rule that prints in Pantone logo are separated by a center 654. The height of the center line should be equal to line, which is a 1 pt. rule that prints the tallest logo in the lock-up. in Pantone 654. The width of the center line should be equal to the COMPANY width of the DFM logo. LOGO COMPANY DELTA FLIGHT MUSEUM LOGO The two logos should be placed an equal DELTA FLIGHT MUSEUM distance from the The two logos should be placed an equal distance center line. This from the center line. This distance should equal distance should equal the width of the letter “A” in “DELTA.” the height of the letter “A” in “DELTA.”