DELTA FLIGHT MUSEUM: BRAND STYLE GUIDE 11 TERMINOLOGY FILE FORMAT COLOR FORMAT What is high-resolution? CMYK: (Cyan, Magenta, Yellow, Black) - Think photograph or full-color magazine. Referred A high-resolution (high-res) 昀椀le is typically a 昀椀le that is 300 dpi at 100% of the image size to as process color or four color, it is used in most color printing. Most digital printing, needed. In general it's better to have a 昀椀le that is too big rather than too small because you can including color copiers, use a CMYK format for color reproduction. CMYK can also be used reduce a 昀椀le but not enlarge it. For instance, if you have an image that is 300 dpi, but only 0.5 for traditional offset printing. inches wide by 0.5 inches high, and you need to enlarge it to six inches by six inches, the pixels won't hold and the image will become blurry. RGB: (Red, Green, Blue) - Think web/digital. This is the representation of color for display of images in electronic systems such as TVs and computers. What is a vector 昀椀le? A vector 昀椀le is something that has been physically drawn on a computer with the use of points, Pantone Matching System: (PMS) - Think business card or brochure. Pantone is an industry lines and curves (think logo design). It's the opposite of a raster 昀椀le, which is composed entirely of standard system of inks developed so that a printer using Pantone 541 in Atlanta produces pixels (think photo). The advantage of a vector 昀椀le is that it can be reduced or enlarged to any size the same color as a printer using Pantone 541 in Los Angeles. PMS colors are primarily used and still retain a sharp, crisp appearance. A raster 昀椀le will eventually pixelate and become blurry in traditional offset printing. when it is enlarged too much. EPS and Ai: A vector-based, editable 昀椀le format created with Adobe Illustrator. JPEG: A compressed raster image format primarily used for on-screen display. Cannot be re- edited or scaled up arbitrarily without loss of quality. GIF: A raster image format that is limited to 256 colors. Suitable for storing graphics with few colors, such as simple diagrams and shapes. Cannot be re-edited or scaled up arbitrarily without loss of quality. PNG: Similar to a GIF but it supports 16 million colors and allows for the display of transparent backgrounds. It is a raster format that cannot be re-edited or scaled up arbitrarily without loss of quality. When to use which 昀椀le? EPS and Ai: The number one choice for anything being printed. Also good for web-based graphics. JPG: Great for web use, as well as Word, PowerPoint and Prezi. GIF: Great for web and email use, as the 昀椀le size is small. PNG: Great for web and email use, as well as Word, PowerPoint and Prezi (this 昀椀le format is capable of having a transparent background).