TYPOGRAPHY FONT LEADING HEADLINES THIS IS A HEADLINE Should be used sparingly in marketing communications to draw attention to important text. When Gotham - Bold | 32 pt type and 42 pt leading legibility/contrast is an issue, use the block behind the text. HEADING THIS IS A HEADING Should be used in multipage documents and websites to denote a new section. Gotham- Bold | 24 pt type and 28 pt leading SUBHEADLINES Should be used under headlines or headers when THIS IS A SUBHEADLINE necessary. Subheadlines may also be used as the first sentence of a paragraph in marketing communications. Gotham- Semi Bold | 13 pt type and 14 pt leading BODY COPY THIS IS BODY COPY Should be used for supportive messaging Segoe UI - Regular | 10 pt type and 14 pt leading