DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only Brand Story Branding is a promise we make to our audience about the quality of our product and the experience of enjoying it. As such, it encompasses more than just a logo or tag line. Every point of contact DOLE SOFT SERVE® has with consumers and retailers, from packaging to menu listings sends a message about who and what we are. Our licensor and brand owner, Dole Packaged Foods, LLC, is a leader in sourcing, processing, distributing and marketing packaged fruit products and better-for-you treats throughout the world. Dole’s products are an essential and delicious part of most people’s day. This is the light the Dole brand shines, which defines our DOLE SOFT SERVE® brand. DOLE SOFT SERVE® is brought to foodservice operators by Kent Precision Foods Group, Inc. DOLE SOFT SERVE® Brand Promise To help operators make a fruitful profit from our better-for-you treats. -2-