DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only MENU BOARD USAGE On menu boards if DOLE SOFT SERVE® logo does not fit, then the following text is acceptable DOLE SOFT SERVE® PRODUCT USAGE The use of alcohol as a topping on finished DOLE SOFT SERVE® is acceptable. Example of menu board statement – DOLE SOFT SERVE® topped with Rum. Not acceptable - mixing alcohol within the mixing bucket with DOLE SOFT SERVE® or pouring alcohol into the mix into soft serve machine. LOGO AND SIGNATURE USAGE No use of the DOLE marks on printed advertising (ie. Post cards, flyers etc.), permanent signage, billboards, commercials, store front, store names, labeling, packaging, shipping containers or other materials, business documents, invoices, stationery, sweepstakes, drawings, giveaways, labels, cartons, or permanent wrapping that has not been previously approved in writing by Dole Packaged Foods. PROMOTIONAL USAGE When using the DOLE Brand on promotional collateral please submit written requests to KPFG Customer Care at [email protected] For questions, assets, access to our full brand standards, or approval on a specific application, please email KPFG Customer Care at [email protected] or call (800) 442-5242. -10-