Domino's Brand Book

Version 1 – FEB 2013

We’ve decided to spruce things up and make some changes to the look and feel of our brand. To keep you up to speed with our new tone of voice and approach to design you will shortly receive a new set of brand guidelines. But in the meantime, here’s a bit of guidance as to how to use our new logo and fonts.

On the following pages we will explain the correct ways to use the new logos. As with any new rules we know it’s hard to account for every possible outcome - after all, it’s great pizza we’re in the business of making, not predicting the future. So if anything is unclear, just pick up the phone and contact your Regional Marketing Consultant.

A quick guide to logo use UK and ROI logo And when more branding is required 1. Tile only 2. Horizontal 3. Vertical Black and white is boring, so unless we are specifically producing artwork for mono adverts, full colour should always be used. 1. Tile only 2. Horizontal 3. Vertical

Logo size and clear area Minimum Logo Size 13mm 12.7mm 26mm 1. Tile only 2. Horizontal 3. Vertical Minimum Clear Areas 1. Tile only 2. Horizontal 3. Vertical

Do’s and Dont’s DO Use on white Use on approved red Use on approved blue Use on approved pizza box texture Use over approved photography

Do’s and Dont’s DON’T DO NOT reposition or alter size of logo elements DO NOT use without tile DO NOT remove legal marks DO NOT use over busy images or graphics DO NOT use blue type logo over dark background DO NOT outline type

Approved Colours C M Y K R G B PANTONE C M Y K R G B PANTONE C M Y K R G B PANTONE 0 0 0 0 255 255 255 – 0 100 81 4 227 24 55 186 100 16 0 27 0 100 145 307 Use on white Use on approved red Use on approved blue STAR SPANGLED COLOURS The Domino’s colours are red, white and blue and we chose them because they look awesome! That and they reflect our company’s North American roots, a badge we wear with pride. It’s important not to mix and match these swatches as they have been optimised to match the corporate identity for each of their respective medias. Therefore they should not to be screened or tinted in any way and must always be used at 100% opacity.

Primary TRADE GOTHIC LT BOLD CONDENSED NO. 20 Secondary – for body copy Tertiary Legal HOEFLER TEXT TRADE GOTHIC LT TRADE GOTHIC LT Regular Bold Light no Bold 2 – Bold Extended