Logo with brandline color versions DOW RESTRICTED Lockups of the logo with brandline have four primary color versions: Full-color positive lockup One-color positive lockup Full-color positive One-color black positive Full-color reverse One-color reverse These examples show the DOW Diamond and brandline lockup in each color version. For ADA compliance, always ensure that there is sufficient contrast with Also acceptable on a very light gray background Use the one-color black positive lockup only in the background for legibility. instances where one-color printing is indicated. For more information, see ADA Compliance information in the typography section of the Brand Center. Full-color reverse lockup One-color reverse lockup Use only over 100% Slate Gray only when the word Use the one-color reverse lockup only in instances “Together” will be displayed at 18pt /24px or larger. where one-color printing is indicated, or when needed for ADA compliance. Exception for horizontal lockup and when required in small type sizes for ADA compliance Do not copy logos directly from these guidelines. Always use the approved digital artwork files available from the Brand Center. Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 13