TYPOGRAPHY Alignment and Rag Paragraphs are always set flush left with a ragged right. The left edge of the paragraph is always straight, the right edge is always ragged. Paragraphs are never centered. Scale Our headline type should be large and bold. Please try to keep copy short and to the point as this allows the use of larger point sizes for more visual impact. A large difference between the headline and text copy should be readily apparent. Hyphenation Headlines should never be hyphenated. Case Body copy is always set sentence case (upper and lowercase). Never set body copy in all caps or all lowercase.