“ Making the Innovations in technology can help ensure sustainable fishing invisible visible” . HIGH-TECH GPS ANTENNA While we encourage featuring images • Partners prefer not to be photographed. VIDEO CAMERAS Provides location and of our partners/allies along with Capture high-resolution time of fishing activities Fourth Wave technology (i.e. methane • The technology itself is not photogenic fishing imagery satellite, Google sensor cars, etc.), or visually compelling, i.e. an unsexy we sometimes opt to use a more “gray box.” infographic approach in visualizing a story—highlighting the key parts or • Shooting the innovation as a whole process of the innovation to “make the along with the partner is not realistic invisible visible”—for various reasons: (i.e. shooting smart boat system positioned all over a 30-foot vessel and the fisherman in the same frame). HYDRAULIC AND ELECTRONIC • Using this approach to create content ROTATION SENSORS MONITORING COMPUTER would better serve target audience/ Trigger video cameras Records fishing vessel’s persona who is interested in learning to record the catch telemetry and video data about how the innovation works. Sample of “making the invisible visible” graphic approach, here using callouts knocked out to white on full-color photography. 13