• Bold use of color, type, photography • Bold contrast in • Singular, graphic • Typographic contrasts (big vs. small typeface, type size; photography with font sizes, bold vs. regular typefaces) singular graphic bold colors photography with • Incorporating photos • Use of heavy stroke line for visual gradient open sky in visual graphics, emphasis • Bold contrast in infographics, etc. • Clean open layout, lots of white space, typeface and weights slightly breaks grid of horizontal rules 1970 1980 1990 2000 2018 The Fourth Wave of Visual Environmental Expansive The Fourth Wave of environmental Innovation progress that’s now taking shape is a identity revolution in environmental protection Contrast * and advocacy led by visionary people moodboard and empowered by innovation. What’s next * Arrangement of images, graphic elements, The pathway forward to typography, etc. intended to evoke or project environmental progress Fourth Wave visual style/look and feel. Intersections • Boldly lit photography at low POV angle (looking • Overlapping elements • 4W primary palette up); subject feels heroic; composition is singular • Transparencies (in addition to full and graphic, with rich colors EDF color palette) 6