Audience targeting Existing connections targeting Yes, Core Audience Targeting is a big help in finding a large and relevant audience. But maybe you’re looking for a more specific group of people? Here’s where you find people who have already shown interest in your brand. People who’ve People who’ve seen People or customers visited your website or engaged with past you already know Tweets Target individuals who have Now you can retarget anyone These are the people you already visited your website. who’s watched your video, already know are interested. All you have to do is install liked a Tweet, or engaged Identify them based on Twitter’s pixel. with your organic/promoted emails, Twitter IDs, or mobile content within a certain advertising IDs. You can also For detailed instructions on timeframe. work through an Audience how to do this, visit our Partner to import existing Custom Audiences for Web customer audiences directly page that has step-by-step into your Ads account. instructions. Reconnect with them or exclude them to focus on new acquisition. Look-alikes targeting Core audience & existing connections Expand the audience you’ve that like, act, and engage the created using Core Audiences and way your existing customers do. Existing Connections using Look- This is the best way to scale Look-alike alikes. These are brand new your campaigns. audiences people Efficient CPEs If you’re using the target cost bidding model, you can lower your bid to decrease your CPE. Look at your targeting and see what is driving Pro Tip #2 efficient (aka, low) CPEs. Add in similar targeting. On the flip side, if you have targeting that’s driving high CPEs, make sure Have more questions about targeting? Visit our you remove that. Look at your creative, too. detailed Q&As on: Device targeting | Geo, gender, Some creatives can driver higher CPEs than and language targeting | Interest and follower others. Review your creative, bid/budget, and targeting | Keyword targeting | Custom Audiences targeting over time to further refine your campaign and achieve the results you’re looking for. 16