94 SUSTAINABILITY PACKAGING PRODUCT TAKEBACK PROGRAMS We work with our brands to develop takeback programs, where possible. These programs are subject to local recycling laws and waste jurisdiction and are highly complex in nature. BACK-TO-M·A·C More than 30 years ago, M·A·C created Back-to-M·A·C— a pioneering takeback program intended to help reduce the environmental impact of the brand’s packaging by recycling or recovering its iconic black (ABS) plastic packages where possible. In locations where M·A·C has established its takeback program * , consumers return their clean, empty products to a participating M·A·C counter to be recycled; what cannot be recycled is converted into energy. In regions like North America and EMEA, the brand partners with select vendors to help recover and recycle consumers’ clean, empty M·A·C product packaging. In EMEA, our vendor can recycle select ABS plastic into new plastic that is used in the production of items including coffee machines and IT equipment. In North America, our vendors support M·A·C with a closed loop system to recycle select ABS packaging into material that can be used for new compacts. In North America, M·A·C has enabled the processing of more than 420,000 pounds of empty packages in fiscal 2021. AVEDA FULL CIRCLE While a majority of Aveda products are recyclable at home, a handful of items—pumps, pouches, pots, small bottles (less than 150 ml), samples, tubes, and makeup— are not. In fiscal 2021, Aveda launched its Full Circle Takeback Program in the United Kingdom and select markets in Europe. This takeback program targets packaging that is not typically recyclable at curbside or through municipal recycling programs. Consumers receive either points in Aveda’s loyalty program or discounts for each eligible product returned. Aveda collects the empties and passes them along to its recycling partner. The recycling partner recycles what they can, with any remaining materials being converted to energy. *At participating M·A·C counters in select markets, excluding California.