87 SUSTAINABILITY PACKAGING OUR MANAGEMENT APPROACH Responsibility for packaging lies with numerous teams throughout our organization. We share joint accountability to embed sustainability innovation across the entirety of the packaging life cycle. Our brands are responsible for developing their own packaging goals and strategies, aligned with driving commercial value creation. The Global Packaging Function is accountable for executing these strategies and collaborates with Marketing; Creative; Procurement; Environment, Health, Safety + Sustainability; Regulatory; Global Public Affairs; Legal; and Global Corporate Citizenship and Sustainability functions. From design to purchase of materials to marketing, attention to packaging is vertically integrated throughout the enterprise. Packaging developers function as sustainability champions and help brands stay up to date on the most relevant and innovative design principles. They incorporate sustainability into their designs to align to our “5Rs” (recyclable, refillable, reusable, recycled, or recoverable) packaging goal. PROGRESS TOWARD OUR GOALS GOALS: By the end of calendar year 2025, 75-100% of our packaging will be recyclable, refillable, reusable, recycled, or recoverable. In fiscal 2021, 59% of our packaging by weight is either recyclable, refillable, reusable, recycled, or recoverable, increasing from 53% in fiscal 2019. We will increase the amount of post-consumer recycled (PCR) material in our packaging by up to 50% by the end of calendar year 2025, from a fiscal 2019 baseline. We achieved this goal and reached 15% of PCR material in our packaging as of the end of fiscal 2021 (a greater than 50% increase from the fiscal 2019 baseline of 8.7% PCR). Having achieved our original PCR goal ahead of schedule, we have now set a more ambitious goal to increase the total percentage of PCR material in our packaging to 25% or more by 2025. Our ambition is to use responsibly sourced paper products whenever possible with a goal to have 100% of our forest-based fiber cartons FSC certified by 2025. In fiscal 2021, 89% of our forest-based fiber cartons were FSC certified, increasing from 28% in fiscal 2019.
Estee Lauder Companies Sustainability Report Page 87 Page 89