85 SUSTAINABILITY PRODUCT FORMULATION TRANSPARENCY Our ingredient palette is comprised of thousands of materials. We fully support providing more information to our consumers about the ingredients in our products and are developing new ways to share ingredient information. We have also published information on our corporate website pertaining to ingredients we use in some of our products that are of interest to consumers, including: preservatives, phenoxyethanol, EDTA, and BHT. We plan to update our corporate website with additional ingredient information in the future. Our brands also leverage this information and may choose to link directly to it from their brand sites. Please visit our Ingredient Philosophy page to learn more. CLEAN BEAUTY At The Estée Lauder Companies, we are dedicated to helping our consumers make beauty choices that are right for them. We are committed to increased transparency about the ingredients in our products, and we strive to formulate our products with safe ingredients that create the best results. There is no standard definition of clean beauty. Rather, brands and retailers define clean beauty in many ways; for example, by what ingredients are not included in a formula. At The Estée Lauder Companies, some of our brands choose to formulate without certain ingredients as part of their clean product positioning. INGREDIENT GLOSSARIES Our brands engage with consumers seeking product information through online ingredient glossaries. These glossaries enable consumers to learn more about the key ingredients in the products they love, the reasons behind the uses of those ingredients, and their benefits. An additional seven brands launched ingredient glossaries in fiscal 2021, joining four brands that published glossaries previously. Additionally, some brands, including Aveda, Bobbi Brown, Estée Lauder, Smashbox, and La Mer, have made their glossaries “shoppable”—enabling consumers to purchase products containing specific ingredients directly from the glossary itself. Consumers have responded positively to the glossaries. For example, those who visited the glossary page on Origins’ website spent three times more time on the site overall than those who didn’t; and visitors to the Bobbi Brown glossary viewed more than 25% more pages than those who didn’t view the glossary.
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