FLORIDA’S BUSINESS BRAND CAMPAIGN A PICTURE IS WORTH A THOUSAND WORDS, SO CHOOSE CAREFULLY. Photographic Content Photographic Style As an overall theme for the photographic As another way to make the photography style of our brand, we suggest that ownable, we add a layer-blended photography be ownable to Florida, translucent color to make the images pop. innovative, aspirational and have an interesting or unexpected point of view. All photography used must be of high quality. Images need to be clean, crisp, in focus and contain subject matter relevant to our organization. Artistic composition also needs to be considered to avoid “snapshot” or “stock” style imagery. Before style application After style application 10 | BRAND GUIDELINES