BEST TO HAVE A CHECKLIST. THEN YOU KNOW THAT YOU HAVE DONE EVERYTHING RIGHT. The Checklist... 01 The Logo Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements. 02 Backgrounds The logo should not appear on dark images without being reversed out. 03 Graphics Check that any supporting graphics or graphic elements do not marginalize, obscure or overpower our company logo. 04 Typography Check that our corporate typefaces have been used appropriately where applicable. 05 Design Be sure to provide these guidelines to third parties or collaborating partners. When in doubt...reach out Enterprise Florida Orlando (Headquarters) 800 North Magnolia Avenue, Suite 1100 Orlando, Florida 32803 T 407-956-5600 F 407-956-5599 BRAND GUIDELINES | 17
Florida Future Is Here Brand Book Page 16