CEO’S MESSAGE OUR ESG STRATEGY DASHBOARD PEOPLE SUPPLY CHAIN ENVIRONMENT TRANSPARENCY REFERENCE TABLES Serving Our Customers Be your Our customers are at the heart of everything we do. We are committed to fueling We build deeper, more meaningful connections through the “Five Cs” of a shared passion for self-expression, creating unrivaled lifestyle experiences for our Customer Connected Strategic Framework—Community, Content, our customers, and being at the heart of the sport and sneaker communities. Collections, Convenience, and Connectivity. Store activations, including influencers, are an important part of our marketing strategy. These curated experiences—augmented by social media—help us stay fresh and relevant with our customers. We build ways to integrate social and environmental Convenience Collections considerations across all areas of our business. “We create spaces where customers can come to be their OUR authentic selves and CUSTOMER celebrate shared passions with our Connectivity Content team members. It’s all about the love of the culture.” George Jenkins (he/him/his) Vice President, Customer Experience, Community North America 141414141414