CEO’S MESSAGE OUR ESG STRATEGY DASHBOARD PEOPLE SUPPLY CHAIN ENVIRONMENT TTRRANSPANSPARARENENCCYY RREEFERFERENENCE TCE TAABLEBLESS Content Leaving a Community-Driven Marketing Our on-the-ground community marketing teams create deeper connections with our customers in certain key markets. We collaborate with local stars and content creators to create opportunity and exposure. Hyper-local extensions of national brand campaigns are also crafted and delivered to better tell the stories of our vendor partners. We further support these local efforts on social media dedicated to the experiences in specific markets. for Our World Toronto Milan Philadelphia To further support and localize our “All City” Collection, we We provide funding and content creation for Milan-based Da Move, a To support the launch of Diadora x Rocky Vs by Philly-based artist hosted an intimate round table discussion with Don C, creator network of freestylers that perform as entertainment (i.e., TV, Events, Keith Shore, we connected with a local DJ, DJ Aktive, and professional of the sports-inspired Just Don label, and moderator Alicia and Grassroots) and skill sharing workshops. Basketball is their core boxer Danny Garcia at the DSG Danny Garcia Gym with teens from the Ace West. Don C discussed insights from his journey in creating discipline, and they deliver free training sessions to underprivileged “Passport to Manhood” after-school boxing program to discuss the and developing a successful streetwear brand with local businesses immigrant youth as a way to integrate within the Italian society. collection, the 45th anniversary of the Rocky movie, and what it means and homegrown brands. to be a professional boxer from Philadelphia. 1818