MW-Ford_Brand_60-99.qxp 24/7/06 11:09 am Page 64 People photography People will be photographed in a separate shoot within a modern, contemporary suburban environment. The emphasis will be on people interacting with the car in a way which supports its positioning. Elements of the vehicle must be shown in relevant, real circumstances. The photography will be shot on small-format cameras in a style focusing on capturing genuine moments – natural reportage style, but not gritty and never contrived. Photographers must have significant experience of working with people. Where props are used, they should reflect modern technology and remain appropriate to the car’s proposition. 64