MW-Ford_Brand_21-59.qxp 24/7/06 5:41 pm Page 27 In the following pages we show the basic elements that are used to ensure the consistent expression of the Ford Brand. a The Ford Oval a Colour palette a Fonts a Naming a Brand box a Box with brand a Brand box size a Box location a Box typography a Packshot lockups a Orange bar a Photographic style For further detailed information, visit the Ford Look and Style Arena at: www.lookandstyle.ford.com 27