MW-Ford_Brand_60-99.qxp 24/7/06 3:50 pm Page 86 3D/Experiential Shows and Events Brand@Retail Our showroom is the key moment of truth with our consumers. It is where they experience the brand in three dimensions, (being able to touch, experience, drive and buy our products). The showroom environment must change to bring our brand to life, leveraging Ford brand over nameplate messages. The image opposite shows key branding elements that we will deploy and that must be implemented in the showroom to create, over time, a consistent image for Ford in automotive retailing. 86