MW-Ford_Brand_21-59.qxp 24/7/06 4:53 pm Page 30 Colour palette In addition to the five Ford primary colours of Ford Blue, White, Black, Mid Grey, Light Grey and Silver as defined within the current guidelines, a secondary colour palette of Blue and Orange has been introduced to allow for a more emotional expression of the Ford Brand. Blue (Pantone 293) is a richer and more emotionally engaging version of Ford Blue (Pantone 294). It should never be used to replace Ford Pantone 294 in corporate communications and never be used in the Ford Oval itself. Orange (Pantone 021) adds a warmth to the Ford Brand. However, it should never dominate the Ford Blue in communications – Ford is always Blue. Blue Grey (20% Cyan, 20% Black) is generally used as a background tint for technical information panels, to help make the information more reader-friendly. 30