MW-Ford_Brand_21-59.qxp 21/7/06 4:25 pm Page 38 Brand box The brand box comprises the following elements: A The Ford Oval must always be reproduced from the range available, appropriate to the medium B The ‘brand claim’ – in this case, the ‘Feel the difference’ tagline – must always appear in English C Black vertical rule D White background box All the elements must always appear together. ‘X’ denotes the height of the Ford Oval, as shown. 3838