MW-Ford_Brand_Book_13-17.qxp 20/7/06 4:27 pm Page 19 Feb 2005 Airbus , t know this Internet t compromise onough & rugged+ Stylish & sexy The perfect mixkind of car existed+ T eBay (for canoeingstuff), online shopping(DVDs), travel planning , a great looking car thatdoesn’- Normal, close to nature Scape Exhibition Coordinator comfort, flexibility & drivingFeelings whilst driving(command driving position) Finallyexperience I didn’+ Powerful, strong & imposing oulouse, F • s lives, music) ‘Henri’T V • elevision T SA t define me Passionate about my ‘ownlife’ as well as my family Adventure, European football,documentaries (people’Homes & garden, dramas, soap operas Modern Active Lifestyle Multi-faceted lives, my work, my hobbies and me…Not ruled by familybut it doesn’ t as dependent on us as they used to be, Pilot orld No Compromise | Flexibility + Style CD340 Diploma (18) • € 65,000 Independence rediscovered My family…its all about maintaining the balanceMy family is an essential part of my life Functionality + Expressive Design , • I’m finding more time for hobbies & relaxationI always like to express my own sense of styles creative & stimulating 9) , but finding a balance agon’ s car & Our kids aren’No compromise approach to products & technology They’re getting more involved in sports and clubs at school . A driver’ + Cool, fun, sensitive Learning new things, meeting t have enough space Brandsimage Sportsman, Investigator -flung places is a great way to learn aboutSelf-expression rather than Married + 2 children (13 Quality & durabilityBut value also importantt get that in an MPV or saloon , traditional , challenge) orld GCI Choose labels with distinct ears • ork is a key part of my life so its important I enjoy what I dos great doing stuff as a family – the kids are getting intoravelling to farcharacterangible benefits from higher end-brands Modern active lifestyle I like to have my ‘own life’ – my own time, my own interestsBut leading an active family life is important tooPassionate & spontaneousI’m always passionate about everything I doI still like to live ‘on the spur of the moment’ asmuch as possibleSelf Perception: Cool Dad – but not one that tries too hard! I suppose I’m conscious of what people think of me- SexyAppreciate challenging and creative rolesWI achieve more when I’m in a job that’Its not just about climbing the ladder(familyDream Job: Adventure and challenge ‘for him’Active mind & bodyMy hobbies are really important to me - kayaking is mytrue passionIt’water sports tooAs the kids grow up, I’m finding more time for reading,music, Internet…Self discovery; curious about the WKeeping up with current affairs & trends makes lifeinteresting, keeps me young and stops me getting dull!Tthe WDream Holiday: different people, getting back to nature(adventure)An adventure for me and my familyTExpressive styleProgressive design that shows I knowhow to have fun. Its not a ‘Dad WI love people commenting on my car……I wouldn’Flexible interior spaceAll the room I need for the kids, theirfriends & my canoeing equipmentAn SUV just doesn’Flexibility of seats; easy access to cargoRear seat roominessDriving QualityNot willing to sacrifice handling, comfort& speed for functionalityfor me Ford Male • 39 Y Outlook Home & Family orkW Leisure Brands & Media V SA Above content supplied by Ford GCI