MW-Ford_Brand_21-59.qxp 21/7/06 4:34 pm Page 54 Orange bar All full-colour communications must carry an orange bar, either at the top of the page or at the top of the communications area. The depth of the bar must be 1/4 ‘X’, except for outdoor posters where it becomes 1/2 ‘X’. ‘X’ denotes the height of the Ford Oval. 1/4 X 1/2 X 5454