MW-Ford_Brand_60-99.qxp 24/7/06 5:58 pm Page 84 2D Communications Ford magazine Ford magazine is a consumer magazine which uses leading-edge newstand editorial values to communicate ‘Feel the difference’, and to inspire consumers to open, read and – crucially – to act. The style and tone of the editorial conveys ‘Feel the difference’ throughout – in both the subjects it covers and the ways in which it covers them: use of design; colour; imagery; composition; typography and tone all engage, excite, inform and inspire in the style of the very best news-stand publications. Ford magazine uses the reader’s own sensual, instinctive triggers to create the all-important emotional connection. 84