MW-Ford_Brand_21-59.qxp 21/7/06 4:34 pm Page 56 Exterior photography The car must always be the star, remaining sharply in focus, with the minimal use of people. Rich, warm ambient lightshould be used to enhance the vehicle. Wherever possible, the shot must be taken on location with careful consideration given to the light direction. Paintwork should have a ‘liquid’ look to help define the vehicle’s form. When using a studio, recreate natural ‘liquid’ light that honours, as much as possible, a single light source. 56