MW-Ford_Brand_60-99.qxp 24/7/06 11:12 am Page 74 2D Communications Online/Interactive A new design element, the orange horizontal bar, is used to frame the online content, as can be seen here. The brand claim ‘Feel the difference’ is kept clean and uncluttered, with its relationship to the oval dictated by the asset format. A plinth may be used to accommodate the navigation features. It should bleed to the left- and right-hand sides, and either to the top or bottom of the page, as shown. This is the only application in which a plinth may be used. 74